Products of 2010

1. MacBook Pro
2. Iphone 4
3. UGGs
4. Ipad
5. Sony A55 camera
6. Facebook
UGGs, Iphone 4, and Facebook
1. They are all marketed online, also the Iphone is marketed on tv.
2. Target market:
   UGGs- Females and males of all ages.
   Iphone 4-Teens, adults with higher income
   Facebook- Females and males of all ages.
3. Special features:
UGGs- so many designs
Iphone 4-Facetime, multitasking
Facebook-Like button, group pages
4. Online, Television, billboards.
5. Yes they all do, Facebook is a social media site.
6. Competitors:
UGGs- Bear paw
Iphone 4- Droid
Facebook- Myspace

MMB 12/6/10

Facebook and the new look
1. Facebooks new look that they are introducing today is they show  people all your information on your homepage. When you go to someones facebook page you get more information about them at the top of thier profile.
2. Not everyone will have this new look today.
3. The reason for the change was to give more information.
4. The large flare up with facebook right now is that it gives away too much information about someone. They are not private, and reveal alot.
5. Online reputation company Rapleaf sent some interesting statistics about the most prominent opensocial companies.
6. Facebook is not coming out with a phone, they are just making apps for the phone.
7. They had opportunities from Yahoo, and other companies for tons of money.
8. The 60 minutes video was interviews mostly with Zuckerburg. Talking about the company, and if they are trying to take over internet.
9. I dont like the new design at all. I think you can see the informations if you want it dosnt have to be right there when you go to their page. Its also more complicated.

Extra Credit 12/1/10

   This article talks about Social Media as our gateway to discovery and interconnection. This blog states that we get out of it what we put into it. Brian Solis states that we are basically what we share and who we know. This isn’t about connecting with anyone and everyone; this is about connecting with the right people, at the right time, and in the right place.
    In the blog, Solis shows the goals for brands in social networks are manyfold…
1. Build communities and relationships
2. Create brand lift
3. Activate communities to take action
4. Establish goodwill
5. Evolve social from a cost center to also a profit center
    Brian is showing us that not only are these social medias simply fun and a way to connect with friends, you are also connecting with the world and can use the social network for so much more.

http://www.briansolis.com/2010/12/bringing-the-brandgraph-to-life-introducing-your-friends-fans-and-followers/

MMB 11/29/10

According to the survey, 212 million shoppers visited stores and websites this past Black Friday weekend (Thurs., Fri., Sat. and Sun.), up from 195 million last year. People also spent more, with the average shopper spending $365.34, up from last year's $343.31. Total spending reached an estimated $45 billion.
http://www.homeaccentstoday.com/article/533552-NRF_weekend_survey_reveals_Black_Friday_Cyber_Monday_results.php

Today is also an important day to retailers because it is, Cyber Monday. This year, retailers swamped customers with online ads and e-mail deals, and sales could top $1 million.This was an increased amount from cyber monday last year, but not as great as the sales on black friday.
http://www2.timesdispatch.com/business/business/2010/nov/30/b-cybe30-ar-683801/

Small businesses can often be swallowed up by the masses of advertising put out by larger competitors. The weekend after Thanksgiving is the biggest shopping weekend of the year and everyone is looking for a deal. Instead of sitting back and praying for a little exposure during the holidays, try getting out there with your own brand of “deals.”
http://www.suite101.com/content/black-friday-and-cyber-monday-ideas-for-small-businesses-a304599

MMB 11/22

Responce to, The First Amendment of Social Media: Freedom of Tweet:
     This blog talks about how in the U.S constitution allows freedom of expression from government interference, but in the case of social media sites, it is totally different. People dont neccessarily get to say whatever they want. 
     This blog also mentions that the real world and the online world barely have a line between them. The article states, " We must realize that what we think we’re saying might not convey as desired." This means words can be translated in so many ways, when you blog it or update your status. Basically anything you type online.
     This blog shows how peoples intention is often eclipsed by abbreviation, so online there is a difference between what we say and what is heard.http://www.briansolis.com/2010/11/the-first-ammendment-of-social-media-freedom-of-tweet/

Response to, Twitter analytics could have been a money-making machine:
     This blog explains that Twitter couldve been making tons of money, if at first they wouldve had a page or something for businesses to colaberate total times mentioned and get calculations about tweets.
     This article explains that twitter kind of offers this for free, which this article is saying is stupid because they couldve had businesses paying at least $10 a month.
      I think Twitter shouldve made this extra tool right when Twitter got popular. This wouldve allowed them to make much more money.

Response to, 10 Unique iPhone Photography Accessories:
     The Iphone has a decent camera which also includes tons of cool apps to make it even better, and choose different styles. This blog talks about the different accessories the Iphone offers for photography like shooting a video, still life, or just more professional style photos.
    The accessories the Ipohne offers are the tripod holder, the owle bubo, the flip cage with Iphone 4 mount, the factron quattro cases, the zacuto zgrip Iphone jr. handgrip, the usb effect lenses,  the griffen clarifi, the joby gorilla, a memory card connector, and the glif.
     All of these really help promote the Iphone for people who love photograpy. It works just as good as an expensive camera, but you can get it all for your phone, so it all turns out cheaper.
    This is a great way to promote the iPhone. The accessories are super helpful to the Iphone as well.
http://mashable.com/2010/11/21/iphone-photography-accessories/

Response to, Getting the best out of Black Friday: Advice you need to find great deals:
1. Black friday is the shopping event of the season, its the one day of the year when retailers pull out all the stops with "doorbuster" deals and early-bird specials, tempting even the weariest of shoppers.
2. Stores market towards black friday because everything goes on sale the day after thanksgiving preparing for christmas, they get tons of business. 
3. Black friday is important to realiters because they can make alot of money and have alot of people buying thier products.
4. I havent noticed any advertising for black friday unless you go to the actually store or look online.
5. They deals that are shown online are actually really good. And only are priced that price on that one day.
http://www.poconorecord.com/apps/pbcs.dll/article?AID=/20101123/FEATURES/11230308/-1/NEWSMAP

MMB 11/15/10

Facebook questions:
1. Facebooks Project Titan is a free email like Google's Gmail, Yahoo Mail, Windows Live Hotmail and other messaging solutions.
2. Project Titans nickname is G-mail killer.
3. Facebooks new email is supposed to be announced today.
4. No it has not been announced yet.
5. Facebook has sent out event invites that hints about the new email account. People also have heard from other sources.
6.
*http://www.eweek.com/c/a/Messaging-and-Collaboration/Facebook-Project-Titan-Preps-to-Challenge-Google-Gmail-206434/
*http://blogs.computerworld.com/17352/facebooks_project_titan_is_gmail_killer_fb_com?tb

1. Facebook just announced facebook deals for Facebook Places (i,e., location-based coupons) and check-ins for third-party apps.
2. The percent of online population that are using location based services is 4%, this is a decrease.
3. The article states that a lot of people aren’t using these services because they arent very serious, and dont really get you anything. Its just a game and tries to be all cutesy.
4. Gowalla and Foursquare really attracted early adopters.
5. They are not reaching the majority of consumers because its more of a game then a marketing app. People complain that they dont "care" if they are the major or not. People are more serious.
6. This article is praising groupon over Gowalla and Foursquare because groupon isnt trying to be a corny or fun game. The article states, "Do they have a cutesy motto? No, they just have the fastest growing company ever."
http://www.briansolis.com/2010/11/who-are-all-of-these-tweeple/
http://www.briansolis.com/2010/11/the-rise-of-the-social-consumer/
http://www.chrisbrogan.com/blog-topics-for-business-to-business-customers/
http://www.chrisbrogan.com/50-blog-topics-marketers-could-write-for-their-companies/

Gap Logo 11/11/10

1The original logo was a simple navy blue square with white lettering spelling gap. The new logo is now Gap written in black bubble letters with a blue sguare at the corner of the "p".

3. This new design did not last long at all, the design was only used for a week.

4. The new logo was used October 11th on their website.

5. "Crap logo yourself" is a website where you can make new logos for gap. It was made into a big joke on twitter.

6. Gap changed the logo in hope to make the logo more modern and fresh and  was part of a plan to "elevate the brand" 

7. I liked thier original logo, and i think it was stupid to try and change it because thier other logo is already so popular and familiar. I do see how they were trying to make it more modern but it wasnt necessary.

 8. They said the new logo looked like crap and the should just stick with the original. 

9. http://articles.cnn.com/2010-10-12/tech/gap.logo.social.media_1_new-logo-twitter-accounts-facebook-post?_s=PM:TECH

http://www.neurosciencemarketing.com/blog/articles/gap-logo.htm



Branding 2 11/11/10

1. Two words i would use to describe the three brands nike, target, and apple are popular and modern.

2.

a) Nikes Logo has the name above a check mark. Many of thier products just have

                     the check mark and its still recognized as nike.

b) Targets logo is a bright red target, along with its actual

                                  name underneath.

      

    c) The apple logo is an actual apple that is very modern looking

          the apple has a bite mark, and its very familiar to customers.

 3. Nikes tagline is "Just do it."                                                     

     Targets tagline is "Expect more, Pay less."

     Apples tagline is "Think outside the box."

4. None of these brands have jingles.

5. These brands are very recognizable. Everybody can recognize the logo of these brands.

Branding 11/9/10

1. Branding is the identity of a specific product, service, or business.
2. Differnt forms a brand can take are name, color combination, symbol, and slogan.
3. Brand awareness is when consumers recognize the existence and availability of a companys product or     service.
4. Brand experience is the customers ability to recognize the brand under different conditions and link to the brand name, logo, jingles in memory.
5. The benefits of branding are that it helps customers find specific brands that they may like and so if there is another product being sold thats the same brand the customer will want to try it because they recognize the brand.
6. Brand identity is the visible aspect of a brand, such as its colors, design, logotype, symbol, etc, that is familiar to a customers mind.
7. Branding is important to a marketing strategy because it helps get people to recognize and know your product. It also then becomes something someone knows and can remember. Then if the business is selling different products the customers can relate the brand and may purchase the iteam because its familiar.
8. Personal branding is where people and thier careers are marked as brands.
9. Personal branding is important because just how branding acts for a product, it does the same for a peerson or career. It puts the name out there and becomes familiar to people.
10. Three brands i respect are Nike, Target, and Apple.
    1) I respect these brands because they are reliable, and have good products.
    2) Nike is very popular with its logo and slogan. Target has a very familiar logo and colors. Apples logo is modern and different and very easy to recognize.
    3) I do choose thier products over others. Their familiar logos and designs are what sells their products.
    4) Yes, i am always loyal to that brand.

 

Social Media Communication

Ashton Kutcher & Popchips and Vitamin Water:
Popchips used Ashton Kutcher to promote thier product on Twitter. They hired him to be their “president of pop culture.” Ashton Kutcher tweets about the product of just even mentions them. Everyone who follows Ashton sees those tweets and thats how its promoted. They chose Ashton, because he is a very active user of Twitter, and so many people are following him and reading his tweets. It spreads the word fast.
Vitamin Water & Facebook Flavor Challenge:
Vitamin waters facebook page has a flavor maker for thier facebook friends to create their own flavor to the vitamin water family. Then there is a vote on the website for the best new flavor. This created a new drink called Connect. Made by the facebook users and it says that on the bottle. This was a great way to get the people involved and was a great promotion tool.

Blendtec

1. "Will it blend?" is the name of Blendtecs campaign.
2. Tom Dickson created the Blendtec blender, and also makes videos to demonstrate the product.
3. "Don't try this at home" or  "Please try this at home", depending on the product,  pops up on screen when Tom Dickson blends things.
4. As new products come out, they promote thier product along with still promoting the blender.
5. A few things that have been blended are the iphone, glow sticks, and golf balls.
6. Yes, these videos are strickly viral.
7. Viral marketing campaign refers to marketing techniques that use pre-existing social networks to produce   increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
8. The reach of these videos is to show how well the blender works, and that it can basically blend anything.
9. No, i had never heard of the videos.

Facebook 10/20/10

    My group and i learned alot about the social media site, Facebook. Facebook has over 200 million active users, and 100 logging on each day. This site is a great way to promote your business or product. They provide many marketing tools such as, your profile, messages, friends, applications, news feed, groups, market place, networks, events, pages, social ads, beacon, polls, Facebook platform ad networks, Facebook applications, and sponsored groups. 
    An interesting feature Facebook provides is the "like" button. This button provides the choice for someone to simply like a something rather then comment. This is a very popular tool and alos can help businesses. Customers may "like" something on thier businesses page and they can get reviews that way.
    Facebook is really easy to use, and is an easy way to promote your business. You can add many friends on this site so that more and more people get your information. If friends of people that are friends with you see their friends liking or commenting on your businesses page a chain reaction can start. I think this is an excellent socail media to promote your business.

The Basics Response

This blog explains the four P`s of marketing. Promotion, Product, Price, and Place. Chris Brogan explains that most people spend most of thier time working on the Promotion. I agree with Chris, that place and product are super important. Price is something that concerns you when you fall under promotion, in Brogans opinion. There should be just as much, if more, time spent on the actually product. Also, the place is so important. If you dont worry about the place you can sell less, and fall behind other bussinesses who are spreading thier product around. I would rate this blog a 4 out f 5. I think that its not exactly a 5 because the blog dosnt show a whole lot of avidence to back his opinions up. There are a few examples though, and it gets to the point and shares good information.

Twitter response

This blog post is about the way twitter can be looked at as a marketing network. In the blog post, Brian Solis states that on Twitter 33% talk brands 1x per week, 32% make recommendations,and that 30% seek advice. This is saying that many people are putting information out there for others to read. This is marketing thier product or business because people can read the information and leave comments or reviews. Some consumers/customers follow a brand in order to interact with the company. Also some people follow the brands on twitter cause they are expecting deals or discounts. So this blog is showing that the most people who are either looking for, businesses/products/or services, or putting information out to the public are on twitter. I would rate this blog post a 5 out of 5. I would do this because he blog gives questions then answers them, soits easy to follow. He also gives alot of information and there are lots of links that led to other things. So you dont miss out on any detail, and can see charts for statistics.

Foursquare and Yelp 10/7/10

1. Foursquare is an app where you "check-in" to different places you go to. While you are there others who have been there can write tips, and then those tips are sent to the person who just checked in there. Its a competitive game where people try to become mayors and recieve badges as rewards. 2. Businesses use this application by giving discounts or deals to people who become the mayor or even just visit there a certain amount of times. 3. It promotes businesses by advertizing their discounts they give away on thier website, also people can leave reviews about the businesses that people can all read. 4. To use the application, you have to get in on your phone and then you arrive to your destination, you can check-in to the place on your phone. You can even leave detail of exactly what your doing there. 5. I personally think this is a very fun, interesting application. 6. I think if your a business you should put out deals for the app, because it seems to be something that is getting more and more popular and alot of people all over the world use this and check it all the time. 7. I would use this tool, because people would want to visit the place specificly because there may be a deal or discount. 8. I thinkit would be a smart idea to see peoples real opinions, it could help your business make changes or make things more accomidated to customers.

1.This site is organized and has categorys; restaurants, shopping, nightlife, beauty and spa, ect. There is a "review of the day" box on the page where users can tell there opinions on things or vote. then others vote on thier review. 2. Businesses use this application by having pages where people can leave reviews, also businesses can show thier deals and sales on thier page. 3. It promotes peoples products or services because people can read other peoples reviews and get tips. Also people reading thier page can see the deals and may want it or go there for the specific sale. 4. You use this application by making an account, you can vote on things, read others reviews, and write thier own reviews. 5. I think it is a cool application, and give people good tips and reviews on products and services. 6. It a marketing tool because other peoples reviews promote the product, and the deals and sales are promoted on the site as well. 7. i think if i was helping a business i would suggest this site. It could help put the name out there and others good see others opinions about it, and good reviews will bring more customers. 8. Yes, because then you can see what the customer/copnsumer wants and sell your product or have better service.

Tom Shoes and Frontera chips and salsa

 1. In my opinion, Tom shoes are very fashionable and they are for a great cause. For every pair someone buys, they give a pair away. That is an awesome way to give back and have a business. 2. They arent using typical marketing techniques, because there product is used as a charity. 3. I learned how they got the whole idea to do Toms shoes. I also learned how he got his name out there to everyone, and what Tom actually stands for. 4. Rick Bayless made people aware about his product by letting them know it was made with fresh vegtables and was all home made. 5. Different marketing techniques that Frontera have used are selling the product at the restraunt. Instead of making the product in a factory, it is all home made. 6. The product tastes fresh, you can actually taste everything blended together. I think its worth the extra cost because the taste is so fresh. 7. I think the way these two products sell thier product definately works for them. They are different and thats how they get noticed.

.

Packaging comparison of Coke vs. Pepsi

Both products, Coke and Pepsi, have gone through many changes in thier packaging designs. Not only has the design of the bottle changed but even the look of the logo. In my opinion I like the pepsi designs better. The pepsi products have more color and design. In cokes defense, the product has the santa theme and olympic designs as well, so around those times the coke packaging is more interesting.

The structure of the coke bottle has changed its size and style over time. The original was shorter and all glass. The lids of all the bottles have changed to. The 3rd bottle was actually a different color. The bottle now is plastic no longer glass.

The labels of coke have changed as well. the original is just black and simple. Then they got more into design. Then the style of writing got fancier. Then they slowly got more color. The 1990`s bottle actually put a graphic of the bottle on the label. It also has a holiday theme. The santa on the coke product is very familiar to most. Coke also has the oplympic theme.

 

   

            Along with coke, pepsi has changed throughout the years. The can started off very plain. just a white can and with red print. Then as the years went on the cans got more color. The tabs on the can have changed as well.                                                                         

                                                                                                                

 Pepsi`s logos have changed just like the actual bottle.

Just like the coke labels, Pepsi went from only one color to more

color and design. Not only does the label just change just over years because of new ideas, it also changes for the pepsi throw back.  

9/12/10 Response to: Proactiv advertisment

http://www.nytimes.com/2010/05/04/business/media/04adco.html
  Proavtiv is one of the most popular skin care products available for people who have acne. With all the competition of other products in skin care, Proactiv remains a top choice because of its advertising and promoting. Proactiv commercials are known by all. The celebrity that is thought to have perfect skin pops up on screen and confesses of their own skin issues. This makes consumers believe that using this product will result to clear and beautiful skin. Along with celebritys, the Proactiv commercials use ordinary people who share their stories.
   I believe that showing consumers results is a great why to sell a product. The "before" and "after" strategy shows people that the product does really work. Also, the idea that you are using the same product flawless celebritys use is assuring that it must work.

9/10/10 Response to: Facebook and the New Age of Privacy

   This article explains how facebook is a social media that shows personal information for all to see. Facebook allows people to recieve more attention from others. Even though this article states the public are unhappy with the ways of facebook, being a facebook user, I believe there are many ways to prevent your personal information from being shared. The article mentions that there were many complains about the privacy, and Facebook did take action. The online network made changes, and added more options for personal privacy.

   I use facebook daily, and im aware of the risk. But Facebook gives options to make anything private. You can choose to have photos, videos, your wall, and anything else private. There is also an even more in depth option to choose who it is blocked from. Facebook dosnt allow anyone to automatically become your friend. The facebook user gets to confirm or decline whoever the want. Though this article does make good points about the social media and the way privacy has changed, i believe there are many things the user can do to prevent information they want private.

About Bronwen

Hey Im Bronwen Litte. Im a junior at Troy High, and I took this class expecting to learn about business and the way it works. Im also interested in working at the school store my senior year. I expect for this class to be fun and interseting, but at the same time tough and challenging. I love Facebook so im excited to try blogging. I love hanging out with my friends, and spending time with my family. Music is also a big part of my life. Im a very outgoing person, and love being around people!