This article talks about Social Media as our gateway to discovery and interconnection. This blog states that we get out of it what we put into it. Brian Solis states that we are basically what we share and who we know. This isn’t about connecting with anyone and everyone; this is about connecting with the right people, at the right time, and in the right place.
In the blog, Solis shows the goals for brands in social networks are manyfold…
1. Build communities and relationships
2. Create brand lift
3. Activate communities to take action
4. Establish goodwill
5. Evolve social from a cost center to also a profit center
Brian is showing us that not only are these social medias simply fun and a way to connect with friends, you are also connecting with the world and can use the social network for so much more.
http://www.briansolis.com/2010/12/bringing-the-brandgraph-to-life-introducing-your-friends-fans-and-followers/
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