Wednesday, December 1, 2010

MMB 11/29/10

According to the survey, 212 million shoppers visited stores and websites this past Black Friday weekend (Thurs., Fri., Sat. and Sun.), up from 195 million last year. People also spent more, with the average shopper spending $365.34, up from last year's $343.31. Total spending reached an estimated $45 billion.
http://www.homeaccentstoday.com/article/533552-NRF_weekend_survey_reveals_Black_Friday_Cyber_Monday_results.php

Today is also an important day to retailers because it is, Cyber Monday. This year, retailers swamped customers with online ads and e-mail deals, and sales could top $1 million.This was an increased amount from cyber monday last year, but not as great as the sales on black friday.
http://www2.timesdispatch.com/business/business/2010/nov/30/b-cybe30-ar-683801/

Small businesses can often be swallowed up by the masses of advertising put out by larger competitors. The weekend after Thanksgiving is the biggest shopping weekend of the year and everyone is looking for a deal. Instead of sitting back and praying for a little exposure during the holidays, try getting out there with your own brand of “deals.”
http://www.suite101.com/content/black-friday-and-cyber-monday-ideas-for-small-businesses-a304599

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