Both products, Coke and Pepsi, have gone through many changes in thier packaging designs. Not only has the design of the bottle changed but even the look of the logo. In my opinion I like the pepsi designs better. The pepsi products have more color and design. In cokes defense, the product has the santa theme and olympic designs as well, so around those times the coke packaging is more interesting.
The structure of the coke bottle has changed its size and style over time. The original was shorter and all glass. The lids of all the bottles have changed to. The 3rd bottle was actually a different color. The bottle now is plastic no longer glass.
The labels of coke have changed as well. the original is just black and simple. Then they got more into design. Then the style of writing got fancier. Then they slowly got more color. The 1990`s bottle actually put a graphic of the bottle on the label. It also has a holiday theme. The santa on the coke product is very familiar to most. Coke also has the oplympic theme.
Along with coke, pepsi has changed throughout the years. The can started off very plain. just a white can and with red print. Then as the years went on the cans got more color. The tabs on the can have changed as well. 
Pepsi`s logos have changed just like the actual bottle. Just like the coke labels, Pepsi went from only one color to more
color and design. Not only does the label just change just over years because of new ideas, it also changes for the pepsi throw back.
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