http://www.nytimes.com/2010/05/04/business/media/04adco.html
Proavtiv is one of the most popular skin care products available for people who have acne. With all the competition of other products in skin care, Proactiv remains a top choice because of its advertising and promoting. Proactiv commercials are known by all. The celebrity that is thought to have perfect skin pops up on screen and confesses of their own skin issues. This makes consumers believe that using this product will result to clear and beautiful skin. Along with celebritys, the Proactiv commercials use ordinary people who share their stories.
I believe that showing consumers results is a great why to sell a product. The "before" and "after" strategy shows people that the product does really work. Also, the idea that you are using the same product flawless celebritys use is assuring that it must work.
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