Tuesday, November 9, 2010

Branding 11/9/10

1. Branding is the identity of a specific product, service, or business.
2. Differnt forms a brand can take are name, color combination, symbol, and slogan.
3. Brand awareness is when consumers recognize the existence and availability of a companys product or     service.
4. Brand experience is the customers ability to recognize the brand under different conditions and link to the brand name, logo, jingles in memory.
5. The benefits of branding are that it helps customers find specific brands that they may like and so if there is another product being sold thats the same brand the customer will want to try it because they recognize the brand.
6. Brand identity is the visible aspect of a brand, such as its colors, design, logotype, symbol, etc, that is familiar to a customers mind.
7. Branding is important to a marketing strategy because it helps get people to recognize and know your product. It also then becomes something someone knows and can remember. Then if the business is selling different products the customers can relate the brand and may purchase the iteam because its familiar.
8. Personal branding is where people and thier careers are marked as brands.
9. Personal branding is important because just how branding acts for a product, it does the same for a peerson or career. It puts the name out there and becomes familiar to people.
10. Three brands i respect are Nike, Target, and Apple.
    1) I respect these brands because they are reliable, and have good products.
    2) Nike is very popular with its logo and slogan. Target has a very familiar logo and colors. Apples logo is modern and different and very easy to recognize.
    3) I do choose thier products over others. Their familiar logos and designs are what sells their products.
    4) Yes, i am always loyal to that brand.

 

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