Wednesday, November 10, 2010

Gap Logo 11/11/10

1The original logo was a simple navy blue square with white lettering spelling gap. The new logo is now Gap written in black bubble letters with a blue sguare at the corner of the "p".
3. This new design did not last long at all, the design was only used for a week.
4. The new logo was used October 11th on their website.
5. "Crap logo yourself" is a website where you can make new logos for gap. It was made into a big joke on twitter.
6. Gap changed the logo in hope to make the logo more modern and fresh and  was part of a plan to "elevate the brand" 
7. I liked thier original logo, and i think it was stupid to try and change it because thier other logo is already so popular and familiar. I do see how they were trying to make it more modern but it wasnt necessary.
 8. They said the new logo looked like crap and the should just stick with the original. 





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