Ashton Kutcher & Popchips and Vitamin Water:
Popchips used Ashton Kutcher to promote thier product on Twitter. They hired him to be their “president of pop culture.” Ashton Kutcher tweets about the product of just even mentions them. Everyone who follows Ashton sees those tweets and thats how its promoted. They chose Ashton, because he is a very active user of Twitter, and so many people are following him and reading his tweets. It spreads the word fast.
Vitamin Water & Facebook Flavor Challenge:
Vitamin waters facebook page has a flavor maker for thier facebook friends to create their own flavor to the vitamin water family. Then there is a vote on the website for the best new flavor. This created a new drink called Connect. Made by the facebook users and it says that on the bottle. This was a great way to get the people involved and was a great promotion tool.
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