Branding 2 11/11/10

1. Two words i would use to describe the three brands nike, target, and apple are popular and modern.

2.

a) Nikes Logo has the name above a check mark. Many of thier products just have

                     the check mark and its still recognized as nike.

b) Targets logo is a bright red target, along with its actual

                                  name underneath.

      

    c) The apple logo is an actual apple that is very modern looking

          the apple has a bite mark, and its very familiar to customers.

 3. Nikes tagline is "Just do it."                                                     

     Targets tagline is "Expect more, Pay less."

     Apples tagline is "Think outside the box."

4. None of these brands have jingles.

5. These brands are very recognizable. Everybody can recognize the logo of these brands.

Branding 11/9/10

1. Branding is the identity of a specific product, service, or business.
2. Differnt forms a brand can take are name, color combination, symbol, and slogan.
3. Brand awareness is when consumers recognize the existence and availability of a companys product or     service.
4. Brand experience is the customers ability to recognize the brand under different conditions and link to the brand name, logo, jingles in memory.
5. The benefits of branding are that it helps customers find specific brands that they may like and so if there is another product being sold thats the same brand the customer will want to try it because they recognize the brand.
6. Brand identity is the visible aspect of a brand, such as its colors, design, logotype, symbol, etc, that is familiar to a customers mind.
7. Branding is important to a marketing strategy because it helps get people to recognize and know your product. It also then becomes something someone knows and can remember. Then if the business is selling different products the customers can relate the brand and may purchase the iteam because its familiar.
8. Personal branding is where people and thier careers are marked as brands.
9. Personal branding is important because just how branding acts for a product, it does the same for a peerson or career. It puts the name out there and becomes familiar to people.
10. Three brands i respect are Nike, Target, and Apple.
    1) I respect these brands because they are reliable, and have good products.
    2) Nike is very popular with its logo and slogan. Target has a very familiar logo and colors. Apples logo is modern and different and very easy to recognize.
    3) I do choose thier products over others. Their familiar logos and designs are what sells their products.
    4) Yes, i am always loyal to that brand.

 

Social Media Communication

Ashton Kutcher & Popchips and Vitamin Water:
Popchips used Ashton Kutcher to promote thier product on Twitter. They hired him to be their “president of pop culture.” Ashton Kutcher tweets about the product of just even mentions them. Everyone who follows Ashton sees those tweets and thats how its promoted. They chose Ashton, because he is a very active user of Twitter, and so many people are following him and reading his tweets. It spreads the word fast.
Vitamin Water & Facebook Flavor Challenge:
Vitamin waters facebook page has a flavor maker for thier facebook friends to create their own flavor to the vitamin water family. Then there is a vote on the website for the best new flavor. This created a new drink called Connect. Made by the facebook users and it says that on the bottle. This was a great way to get the people involved and was a great promotion tool.

Blendtec

1. "Will it blend?" is the name of Blendtecs campaign.
2. Tom Dickson created the Blendtec blender, and also makes videos to demonstrate the product.
3. "Don't try this at home" or  "Please try this at home", depending on the product,  pops up on screen when Tom Dickson blends things.
4. As new products come out, they promote thier product along with still promoting the blender.
5. A few things that have been blended are the iphone, glow sticks, and golf balls.
6. Yes, these videos are strickly viral.
7. Viral marketing campaign refers to marketing techniques that use pre-existing social networks to produce   increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
8. The reach of these videos is to show how well the blender works, and that it can basically blend anything.
9. No, i had never heard of the videos.

Facebook 10/20/10

    My group and i learned alot about the social media site, Facebook. Facebook has over 200 million active users, and 100 logging on each day. This site is a great way to promote your business or product. They provide many marketing tools such as, your profile, messages, friends, applications, news feed, groups, market place, networks, events, pages, social ads, beacon, polls, Facebook platform ad networks, Facebook applications, and sponsored groups. 
    An interesting feature Facebook provides is the "like" button. This button provides the choice for someone to simply like a something rather then comment. This is a very popular tool and alos can help businesses. Customers may "like" something on thier businesses page and they can get reviews that way.
    Facebook is really easy to use, and is an easy way to promote your business. You can add many friends on this site so that more and more people get your information. If friends of people that are friends with you see their friends liking or commenting on your businesses page a chain reaction can start. I think this is an excellent socail media to promote your business.

The Basics Response

This blog explains the four P`s of marketing. Promotion, Product, Price, and Place. Chris Brogan explains that most people spend most of thier time working on the Promotion. I agree with Chris, that place and product are super important. Price is something that concerns you when you fall under promotion, in Brogans opinion. There should be just as much, if more, time spent on the actually product. Also, the place is so important. If you dont worry about the place you can sell less, and fall behind other bussinesses who are spreading thier product around. I would rate this blog a 4 out f 5. I think that its not exactly a 5 because the blog dosnt show a whole lot of avidence to back his opinions up. There are a few examples though, and it gets to the point and shares good information.

Twitter response

This blog post is about the way twitter can be looked at as a marketing network. In the blog post, Brian Solis states that on Twitter 33% talk brands 1x per week, 32% make recommendations,and that 30% seek advice. This is saying that many people are putting information out there for others to read. This is marketing thier product or business because people can read the information and leave comments or reviews. Some consumers/customers follow a brand in order to interact with the company. Also some people follow the brands on twitter cause they are expecting deals or discounts. So this blog is showing that the most people who are either looking for, businesses/products/or services, or putting information out to the public are on twitter. I would rate this blog post a 5 out of 5. I would do this because he blog gives questions then answers them, soits easy to follow. He also gives alot of information and there are lots of links that led to other things. So you dont miss out on any detail, and can see charts for statistics.