Monday, November 22, 2010

MMB 11/22

Responce to, The First Amendment of Social Media: Freedom of Tweet:
     This blog talks about how in the U.S constitution allows freedom of expression from government interference, but in the case of social media sites, it is totally different. People dont neccessarily get to say whatever they want. 
     This blog also mentions that the real world and the online world barely have a line between them. The article states, " We must realize that what we think we’re saying might not convey as desired." This means words can be translated in so many ways, when you blog it or update your status. Basically anything you type online.
     This blog shows how peoples intention is often eclipsed by abbreviation, so online there is a difference between what we say and what is heard.http://www.briansolis.com/2010/11/the-first-ammendment-of-social-media-freedom-of-tweet/

Response to, Twitter analytics could have been a money-making machine:
     This blog explains that Twitter couldve been making tons of money, if at first they wouldve had a page or something for businesses to colaberate total times mentioned and get calculations about tweets.
     This article explains that twitter kind of offers this for free, which this article is saying is stupid because they couldve had businesses paying at least $10 a month.
      I think Twitter shouldve made this extra tool right when Twitter got popular. This wouldve allowed them to make much more money.

Response to, 10 Unique iPhone Photography Accessories:
     The Iphone has a decent camera which also includes tons of cool apps to make it even better, and choose different styles. This blog talks about the different accessories the Iphone offers for photography like shooting a video, still life, or just more professional style photos.
    The accessories the Ipohne offers are the tripod holder, the owle bubo, the flip cage with Iphone 4 mount, the factron quattro cases, the zacuto zgrip Iphone jr. handgrip, the usb effect lenses,  the griffen clarifi, the joby gorilla, a memory card connector, and the glif.
     All of these really help promote the Iphone for people who love photograpy. It works just as good as an expensive camera, but you can get it all for your phone, so it all turns out cheaper.
    This is a great way to promote the iPhone. The accessories are super helpful to the Iphone as well.
http://mashable.com/2010/11/21/iphone-photography-accessories/

Response to, Getting the best out of Black Friday: Advice you need to find great deals:
1. Black friday is the shopping event of the season, its the one day of the year when retailers pull out all the stops with "doorbuster" deals and early-bird specials, tempting even the weariest of shoppers.
2. Stores market towards black friday because everything goes on sale the day after thanksgiving preparing for christmas, they get tons of business. 
3. Black friday is important to realiters because they can make alot of money and have alot of people buying thier products.
4. I havent noticed any advertising for black friday unless you go to the actually store or look online.
5. They deals that are shown online are actually really good. And only are priced that price on that one day.
http://www.poconorecord.com/apps/pbcs.dll/article?AID=/20101123/FEATURES/11230308/-1/NEWSMAP

Monday, November 15, 2010

MMB 11/15/10

Facebook questions:
1. Facebooks Project Titan is a free email like Google's Gmail, Yahoo Mail, Windows Live Hotmail and other messaging solutions.
2. Project Titans nickname is G-mail killer.
3. Facebooks new email is supposed to be announced today.
4. No it has not been announced yet.
5. Facebook has sent out event invites that hints about the new email account. People also have heard from other sources.
6.
*http://www.eweek.com/c/a/Messaging-and-Collaboration/Facebook-Project-Titan-Preps-to-Challenge-Google-Gmail-206434/
*http://blogs.computerworld.com/17352/facebooks_project_titan_is_gmail_killer_fb_com?tb

1. Facebook just announced facebook deals for Facebook Places (i,e., location-based coupons) and check-ins for third-party apps.
2. The percent of online population that are using location based services is 4%, this is a decrease.
3. The article states that a lot of people aren’t using these services because they arent very serious, and dont really get you anything. Its just a game and tries to be all cutesy.
4. Gowalla and Foursquare really attracted early adopters.
5. They are not reaching the majority of consumers because its more of a game then a marketing app. People complain that they dont "care" if they are the major or not. People are more serious.
6. This article is praising groupon over Gowalla and Foursquare because groupon isnt trying to be a corny or fun game. The article states, "Do they have a cutesy motto? No, they just have the fastest growing company ever."
http://www.briansolis.com/2010/11/who-are-all-of-these-tweeple/
http://www.briansolis.com/2010/11/the-rise-of-the-social-consumer/
http://www.chrisbrogan.com/blog-topics-for-business-to-business-customers/
http://www.chrisbrogan.com/50-blog-topics-marketers-could-write-for-their-companies/

Wednesday, November 10, 2010

Gap Logo 11/11/10

1The original logo was a simple navy blue square with white lettering spelling gap. The new logo is now Gap written in black bubble letters with a blue sguare at the corner of the "p".
3. This new design did not last long at all, the design was only used for a week.
4. The new logo was used October 11th on their website.
5. "Crap logo yourself" is a website where you can make new logos for gap. It was made into a big joke on twitter.
6. Gap changed the logo in hope to make the logo more modern and fresh and  was part of a plan to "elevate the brand" 
7. I liked thier original logo, and i think it was stupid to try and change it because thier other logo is already so popular and familiar. I do see how they were trying to make it more modern but it wasnt necessary.
 8. They said the new logo looked like crap and the should just stick with the original. 





Branding 2 11/11/10

1. Two words i would use to describe the three brands nike, target, and apple are popular and modern.

2.
a) Nikes Logo has the name above a check mark. Many of thier products just have
                     the check mark and its still recognized as nike.




b) Targets logo is a bright red target, along with its actual
                                  name underneath.
      


    c) The apple logo is an actual apple that is very modern looking
          the apple has a bite mark, and its very familiar to customers.


 3. Nikes tagline is "Just do it."                                                     
     Targets tagline is "Expect more, Pay less."
     Apples tagline is "Think outside the box."

4. None of these brands have jingles.

5. These brands are very recognizable. Everybody can recognize the logo of these brands.

Tuesday, November 9, 2010

Branding 11/9/10

1. Branding is the identity of a specific product, service, or business.
2. Differnt forms a brand can take are name, color combination, symbol, and slogan.
3. Brand awareness is when consumers recognize the existence and availability of a companys product or     service.
4. Brand experience is the customers ability to recognize the brand under different conditions and link to the brand name, logo, jingles in memory.
5. The benefits of branding are that it helps customers find specific brands that they may like and so if there is another product being sold thats the same brand the customer will want to try it because they recognize the brand.
6. Brand identity is the visible aspect of a brand, such as its colors, design, logotype, symbol, etc, that is familiar to a customers mind.
7. Branding is important to a marketing strategy because it helps get people to recognize and know your product. It also then becomes something someone knows and can remember. Then if the business is selling different products the customers can relate the brand and may purchase the iteam because its familiar.
8. Personal branding is where people and thier careers are marked as brands.
9. Personal branding is important because just how branding acts for a product, it does the same for a peerson or career. It puts the name out there and becomes familiar to people.
10. Three brands i respect are Nike, Target, and Apple.
    1) I respect these brands because they are reliable, and have good products.
    2) Nike is very popular with its logo and slogan. Target has a very familiar logo and colors. Apples logo is modern and different and very easy to recognize.
    3) I do choose thier products over others. Their familiar logos and designs are what sells their products.
    4) Yes, i am always loyal to that brand.